Brand Attitude

Each company's attitude was more obvious than a Pepsi product placement in a Hollywood movie. This is not necessarily a bad thing. While diversification is good when selling a product, sometimes it really pays to stick with an image. Here are the brands that I feel defined themselves the best.

Ford

They're bold and in your face. They have big displays advertising powerful cars and trucks. They've been around a long time, and have history on their side. Are you a Ford Truck Man? Toby Keith is. You want to be like Toby, don't you?

Mini Cooper

The Mini Cooper crowd is a fun crowd. Young, hip style, and action-packed. With pumping music, a comfy sitting area with colored lighting and a juice bar, the Mini Cooper area was more of a party feel than any of the other brands.

Cadillac

Cadillac is refinement and class. Their information booth didn't have juice smoothies but more sophisticated drinks. No neon lighting or flashy displays here. Just dark-grained wood, simple lines, flowers and company representatives in dark suits.